How often are you asking for referrals? Are you waiting on your clients to tell you about referrals or are you initiating the effort? Referral Marketing should be used everyday in your business. Asking for referrals should become second nature for you and your staff members. I find the best way to get referrals is … Continue reading
IBS New York: 2011 – 2012 Hair Show The IBS New York International Hair Show is the longest running beauty show in the industry. The 2012 hair show is sure to be an event you do not want to miss. The great thing about this beauty show is that it is only open to members … Continue reading
Beauty Salon Classes 2011 2012 Hair Shows I am finally getting around to compiling a list of beauty and hair shows across the country for us professional and business oriented stylists! I personally believe that education is the main key to growth in this business. So here we go: http://www.ibsnewyork.com/ http://www.ibslasvegas.com/ http://www.ihshow.com/ http://www.probeauty.org/isse/ http://www.bronnerbros.com/ http://www.ahbai.org/ … Continue reading
Salon Business Marketing Tools: Hot to Avoid A Salon Disaster Their friends, families and investors put in lots of money to help get started and make sure the place was up to snuff before opening and then it happens three months later – reality sets in. Everyone realizes that just because you open the … Continue reading
Hairstylist lack of education I was speaking to a salon owner yesterday and we were talking about what we thought was the “death” of hair stylists and salon owners. Our conversation went on for hours about this issue. Before I tell you what the “Death” is let me ask you a question. If you own … Continue reading
Why You Need To Know The Guaranteed Strategies For Your Online Salon Marketing Guaranteed strategies for your online salon marketing is very crucial while it’s still making its way to the top of the search engines like Google. Since the Internet is a major solid media resource nowadays, it is of utmost importance to build … Continue reading
Online Marketing Marketing: 10 Ways to Engage Engaging your audience through Online salon marketing for your YouTube videos is important for high search rankings. The longer someone stays tuned into your channel the better it is for your salon business. The beauty of YouTube is that unlike television people/your audience can talk back, be heard … Continue reading
Advertise Hair Stylists: Article & Blog Marketing Being Seen In A Saturated Market Business Salon around the world The Salon and beauty industry is a huge market filled with a world of opportunity to advertise hair stylists through blogs and article marketing. Setting up your salon with a blog is one of the smartest things … Continue reading
Beauty Salon Marketing Tips: Effective Internet Strategies
Effective Strategies Online
One of the most loved low to no cost beauty salon marketing tips is the use of the Internet. Using certain strategies and tools to effectively market your business can be very successful.
The great part of marketing online is that there really are some things that are free. Before you begin there are certain things you need to consider when advertising for online visibility.
There are so many ways to establish exposure in the marketplace and publicize yourself both on and offline. The Internet gives your target market the information they want, on-demand and e-commerce. Internet technology has enhanced the salon business industry to the point that anyone can succeed if they really put in an effort.
With so many opportunities available to market via the world wide web, you must decide which strategy is best for your business and establish a concrete marketing strategy to promote your salon business to the public based upon this.
Having a marketing concept that is planned will allow you to focus and put your energy into building more clients and profits. You must remember that while marketing is essential to any business this strategy alone will not guarantee the future of your business if you provide bad service. Having quality hair products and excellent hair care services is just as important as implementing a good marketing plan. In our business people talk and everything we do is actually displayed. SO when we market ourselves we don’t just want to talk the talk, but we want to also walk the walk.
Building A WordPress Site — Great Beauty Salon Marketing Tip
With the birth of the WordPress.com platform, any business can have a decent looking website for free – without any programming experience necessary. To take it a step further, for just a small investment, you can have your own customized domain name for your website for less than US$12. Once you purchase your domain name for your salon you have just purchased your online identity.
When creating your own website it would be helpful if you knew and understood basic html code. If you don’t there are plenty of tutorials available online, like W3, that can walk you through the basics. To be honest if you use the WordPress platform and get information on good plug-ins to use, html is not something you have to every worry about.
Having your own website for your salon business will give your clients the opportunity to know a bit more about you and your business. Providing updates about what’s going on in your business by posting it on your website will bring your clients closer to you and give them a reason to come back for more information and help. All of this may sound complicated but it really is simple. The best part about creating your website is that you don’t have to be a graphic designer or web developer in order to get started.
In order to create a low to no cost marketing plan and be successful with implementation you must conduct a thorough research of your market and survey of your competitors. This should be a priority. These beauty salon marketing tips and strategies will hopefully help you think outside the box and realize that you can grow your salon business no matter what budget you are working with. Discover how to improve your salon profits in one week.
To Your Success,
Natalie
Free Beauty Salon Clipart: 20+ Sites Hey Ya’ll, I hope everything has been going great in your business! I was just asked the other day about where to go to get free beauty salon clipart. I have a list of twenty-five (25) sites that I want to give you so you can use it as … Continue reading
